“Don't try to appeal to everyone… Be who you are, figure out the right people, and then it opens up this whole world of awesome options.” - Matt Johnson

Have you ever dreamt of making the world a  better place? That's a very noble passion. And by having that goal, you're already sparking the most important change you could ever make- a change in yourself. Of course, you want to widen and deepen your influence in the most profound way. So this week, Kim and Matt Johnson, the author of MicroFamous, share how we can start moving toward that goal in a realistic way. Matt answers fundamental questions such as: Where do we begin to make a change? Who can we begin creating that change with? What things should we focus on? How should we spend our valuable resources? Why should we narrow our scope? Making an impact is tedious, extensive work and it does not happen overnight. But it is possible! If you have a life-changing message, tune in for priceless wisdom and practical steps you can do to make sure your message reaches the right people in the right way and the right moment.

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Highlights:

02:35 Start With Where You’re At Right Now

10:08 Podcasting

15:32 Focusing One Thing At A Time

27:57 Focus At The Right People

31:49 Finding The Right People

37:22 Go Wide Then Go Deep

42:00 Micro Famous Guy

46:54 Famously Unavailable