This week I speak to Steve Reece. Steve owns and operates the toy industry consultancy KidsBrandInsight.com. He is a wealth of knowledge from brand positioning to play testing to manufacturing. We discuss his work in the industry and the opportunities of sourcing and manufacturing in India.

••• In the second half of the show we discuss some important recent events - including his views on the Toys R Us bankruptcy and the potential Hasbro acquisition of Mattel. You won’t want to miss this one!