This week I'm talking to Clare, founder of Not Only Pink and Blue where the mission is to challenge stereotypes from birth. Originally a marketplace, Clare has shifted HOW she's sharing her work, which will now take the shape of a directory of amazing businesses who are committed and aligned to her purpose. 
Clare generously shared how that pivot has come about and the realities accompanying it, and we chatted about the obvious question she gets - have you only been bothered about this stuff since becoming a parent? (Spoiler, she hasn't - wait for the 13 year old Clare story!)
We rounded the episode off by talking about how businesses can get involved and why it isn't a 'nice' to do, but instead something that will make huge fundamental positive changes for now and in the future.
You can find Clare on Insta on @notonlypinkblue and the website www.notonlypinkandblue.com.