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Professor Lior Zalmanson on why people pay for online content

Professor Lior Zalmanson on why people pay for online content

Released Tuesday, 3rd August 2021
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Professor Lior Zalmanson on why people pay for online content

Professor Lior Zalmanson on why people pay for online content

Professor Lior Zalmanson on why people pay for online content

Professor Lior Zalmanson on why people pay for online content

Tuesday, 3rd August 2021
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Lior Zalmanson, a new media artist and an assistant professor at Tel Aviv University, researches the business models that underpin online content. Today on POWER PLAYS he shares brand-new research into how small creators on platforms like Patreon and YouTube have monetized their work. He finds, contrary to popular belief, that a content creator having a personal connection with a consumer has a detrimental impact on whether they make a financial contribution to their work or not. There's a few caveats to that statement, so make sure to listen to this conversation in full to hear his more nuanced take!

A transcript of this conversation can be found online: https://www.powerplays.xyz/podcast/s2-e5

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