In season four of the Power to Sell Podcast, one theme our NDSU Sales students are exploring is the business of sports and how sales skills are used in sports. In our sixth episode of Spring Semester 2024 (episode 25), students sat down with Alan Fish, the VP of Global Business Development for the PGA Tour! Alan shared his unique career journey of becoming an ‘accidental’ sales professional! He highlighted the importance of integrity, hard work, and understanding your customer’s needs. Alan also talked about the impacts of Full Swing and LIV Golf over the last few years and the importance of staying focused on the product you deliver to customers.