Word of mouth marketing is about passion, but not just the customer's. First, businesses must love their customers. Say what? John Moore and Geno Church from Brains on Fire, co-authors of The Passion Conversation, join host Jay Ehret to discuss the two-way conversation between businesses and customers and how the results can inspire passionate word of mouth.TOPICS DISCUSSED

Word of Mouth MarketingThe relationships between customers and businessesBeing a talkable brandInspiring customers to start conversationsCan any business do this?

For complete show notes and links, see the podcast site: Inspiring Word of Mouth Through Passionate Conversations