Flinging ads at a problem does not a marketer make, not in today's business world. That's the opinion of Gareth Kay as he joins host Jay Ehret for a discussion on radical marketing. What is radical marketing? What should be the role of a marketer, CMO, and marketing agencies going forward?
TOPICS DISCUSSED:
A Radical Approach to MarketingThe Role of Marketers TodayHacking and Doing Things DifferentlyThe Unimportance of BrandsThe Ineffectiveness of Advertising
See complete show notes and links on the website:www.PowerToTheSmallBusiness.com
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