Humans are living longer than ever. Our average lifespan has increased from 47 in the 1950s to 80 for women today. That’s a significant difference and predates the incorporation of many of the medical and technological advancements we are experiencing today. While we are indeed living longer, what isn't changing at the same pace is society’s perception of aging. The Red Hat Society, led by Debra Granich, is on a mission to redefine what it means to be over 50, 60, 70, 80, and beyond. Granich is altering how women over 50 perceive themselves and collaborating with Hollywood, major brands, and beyond to recognize the substantial potential that wise women offer.