"Spectacular" Blue Smith is best-known for his time as a member of the R&B/hip-hop group Pretty Ricky. But in recent years he has reinvented himself as a social media guru. While he's still a musician (a solo album is coming soon), the past few years have seen the majority of his time devoted to his business Adwizar.

Adwizar is a company that manages and monetizes social media accounts. The 25-person business, based out of Los Angeles, runs accounts for major stars, primarily in urban music, though they are opening up a sports vertical as well. Clients (or "partners," in Adwizar lingo) include Birdman, Jermaine Dupri, J. Holiday, Soulja Boy, Kevin Gates, Fat Joe, and nearly 100 others.

The company's main strategy is to post viral content on the partner's Facebook page, and then sell ad space on the resulting articles. I sat down with Smith at the offices of Big Machine Agency in New York to discuss his turn from musician to social media star. Our conversation has been lightly edited for clarity and length.

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