Branding Matters Series: Are Clickbait & Ads Similar?
Released Tuesday, 21st September 2021
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Branding Matters Series: Are Clickbait & Ads Similar?
Branding Matters Series: Are Clickbait & Ads Similar?
Tuesday, 21st September 2021
Good episode? Give it some love!
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We spend a lot of time analyzing, emulating, critiquing companies branding strategies, but I'd suggest news stations & publications are some of the best branders based on a psychological effect called: negativity bias -- also known as clickbait.
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