In this podcast, Optmyzr’s Fred Vallaeys and Hanapin’s Jeff Baum will analyze the upcoming features in the Google Ads platform and provide you with helpful strategies to implement and see the beneficial impact!

Real Life PPC: Marketing Tools That Make Life Easier

Jun 15th, 2018 39m 40s

Sit with us on the first installment of a high-energy, conversational podcast series that will highlight real PPC situations from real marketing experts. In this episode, Lauren and Rachael discuss their favorite PPC problems tackled over the y

Episode 6 - Key Takeaways for Advertisers from the 2016 Google Summit

Jun 2nd, 2016 13m 4s

In this new episode, Hanapin's Senior Account Manager, Matt Umbro, and Production Specialist, Diane Matacale, discuss new updates coming to Google AdWords and Google Analytics that were announced during the 2016 Google Summit. They discuss key

2016 Travel And Tourism Trends

Mar 17th, 2016 17m 12s

In episode 5 of the PPC Hero Podcast, Hanapin's Associate Director of Services', Carrie Albright and Diane Anselmo, discuss travel and tourism PPC trends they are seeing in their accounts and in the industry.

Reasons Not To Use Facebook Advertising

Feb 10th, 2016 22m 33s

A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy.In this podcast, social advertising expert, JD Prater and host Zack Schroll discuss three reasons not to run Faceb

Catching Up With Our Heroes: Most Impactful 2015 PPC Updates & 2016 Predictions

Jan 15th, 2016 23m 8s

In this new episode, Hanapin's Director of Marketing, Zack Schroll catches up with 5 of our PPC Hero bloggers, for their take on what they thought what was the most impactful 2015 PPC updates for their accounts and what predictions they think w

Programmatic Advertising with Zack Schroll

Dec 31st, 2015 14m 16s

Hanapin's Director of Marketing, Zack Schroll, discusses the different perspectives on diving into programmatic advertising, what should be handled on the brand side and what shouldn't, and why including programmatic into your marketing strateg