Join Dionne Lew (author 'The Social Executive) and Trevor Young (aka PR Warrior) as they tackle the key issues, challenges and opportunities facing today’s senior PR and communications practitioners. A lot has changed in the media landscape, but how does that impact people in the PR and communications profession? What sort of challenges and issues are PR professionals facing in their day-to-day work, and what are the sorts of skills they need to start developing to ensure they stay in-tune with the requirements of today's ever-evolving marketplace?