Join Prof. Murej Mak’Ochieng, a lecturer at Multimedia University, in this enlightening episode of PR Safari by CPR. Explore the fundamentals and key ingredients of strategic communication as we distinguish between Communication Strategists and Communication Technicians. Gain insights into Strategic Communication, Communication, and Applied Communication. Uncover the historical context of public relations and its consequences. Discover the differences between Government Communication and Public Communication, and Organizational Communication and Sector-specific Communication. Delve into the challenges faced in government communication and learn about the Makali task-force on Public Communication. Tune in for an insightful discussion on the core principles of strategic communication.