Discover the difference between newsmakers and midwives in financial communication and the importance of depth and elasticity in crafting impactful messages. Mercy unravels the intrigues of financial communication and shares the story of how P&L Consulting came to be.

Get behind the scenes as Mercy explains the reasons behind their consistent success, winning financial communication awards. Explore the world of strategic communication indicators and hear firsthand about how P&L Consulting navigated the complexities of the Imperial Bank Crisis.