I call it FIP.  Fine in the Past.  It refers to all the sales and marketing efforts, ideas, policies, principles, techniques, and strategies that worked well in the past, but are no longer effective.  The past is everything that’s pre-2018.

I still recall a poignant moment with an attendee at one of my seminars.  During the break he came up to me and said this: “I’ve been in business for seventeen years.  And we’ve done well.  But now, it seems like everything is changing, and I don’t know what to do.” Let’s dig into this.

Dave Kahle is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.

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