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Welcome to Practically Speaking, a show dedicated to highlighting practically genius ideas in less than 15 minutes. Get takeaways from Annette Franz’s Genius Spotlight episode on customer experience, like how the employee experience drives the customer experience. Lindsay and Ryan then dig into data from Formstack’s State of Digital Maturity report. This week, they cover how the most optimized organizations focus on improving the customer experience. Discover why these organizations find it easy to deliver on customer expectations.