Following on from the Checklists and Frameworks Episode, Pete talks to Dom about one of his original frameworks, the Preneur Hierarchy, that guides the most productive use of your marketing efforts by identifying the different segments of any market

Action Step: Have a look at the Preneur Hierarchy diagram on http://www.preneurmedia.tv, and draw out your own version. Write out all of your current marketing activities, then put them into the Preneur Hierarchy to see if you are getting the most leverage for your efforts, or if there are opportunities to improve.

Bonus Action Step: Go back and listen to Episode 35 to find out how you can enter our competition and win some of Pete and Dom's favourite things from 2011

Tech Tip: Use an email autoresponder (like Aweber or MailChimp) to communicate with your existing customers

-= Links =-

- Online Resources:

http://www.scottbywater.com - Scott Bywater's site

http://JustReadItFor.me - Awesome service that publishes detailed business book reviews

http://www.preneurmarketing.com - Visit Pete's site and sign up to receive a free audio version of Pete's book, How To Turn Your Million Dollar Idea into a Reality

http://www.aweber.com - Email Autoresponder service

http://www.mailchimp.com - Email Autoresponder service

Preneurcast Episode 35 - listen to find out how to win Pete and Dom's favourite things

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]