This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your average item value. In the simplest terms this could be as easy as raising your prices, but they also discuss other approaches if this is not an option.

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- Books

The Basics of Process Mapping - Robert Damelio
Amazon: http://preneurmarketing.com/processmapbook

The Chimp Paradox - Dr. Steven Peters
Audible: http://preneurmarketing.com/chimpparadoxaudio
Amazon: http://preneurmarketing.com/chimpparadoxbook

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

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For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]

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