Never before have businesses needed to quickly assess who to trust to help guide them through the impact of COVID-19. 

Every man and their dog has advice, but as accountants, professionals in your field, being a trusted voice has never been more important. 

In this episode: 

The three drivers of trust

• Empathy 
• Credibility 
• Reliability

 Actions that you should be taking now

• Reaching out and listening
• Being valuable 
• Be at your best - the first person you need to look out for is you. Make sure you take care of your health and wellbeing, so that you can help others.