This week I'm sharing the two questions you MUST ask before you even start creating your presentation. As long as you have these questions in your head - you can lose the script, and guides you and the audience to a successful and memorable presentation. 

Whether you are presenting in a large TEDx stage, whether you're in a conference room, whether you're just sat in front of your laptop, these questions are the first and foremost thing that you should do to gain clarity in your communication and your messaging.

In this episode I cover:

• How steer your audience from what they want - to what you know they need, and how to feed the audience's brain with information that sticks. 
• How to guide your own memory throughout a presentation to stay on track 
• How to identify the data and analytics that your audience really care about 
• How to know your audience, regardless of size
• Ask one question to change your voice and body language to capture attention

Call this your foundation class in successful persuasion skills, because once you've helped your audience gain clarity and you also have clarity, the result is an audience that trusts the information you are presenting. 

Quotes: 

"You could be the smartest person in the planet but unless you actually communicate what it means and and turn into action points and get other people involved, then it's just gonna stay there and locked up."

"What is another word for want? It's desire.  Desire is part of our ego, our sense of self.  It's what they really really need for you know what they really are trying to get out of this communication"

"We as the human race, are driven by two things throughout your entire day, from when you wake up, and when you go to sleep, and sometimes even during your sleep! 

We're driven by two things and that is what can cause us pleasure and what can cause us pain.  Turn that around think about finance, how do we know what the pleasure and pain points are, and how do we actually boil that down for our audience? Very simply; the pleasure and pain suddenly turns into cost, and reward."

"if you're dealing with data, the more that you drive into that desire, the more effective you will be." 

Links

www.speakingambition.com/liveevents

Nick Elston and Alexandra: Speaking Academy Accountancy Special