Episode Highlights:
Alex Sheridan, Founder of Impaxs, a marketing company that helps B2B companies build world-class brands, and attract clients through video content.

He is an expert in strategy training and coaching for small to medium-sized companies, as well as providing top-notch video editors for businesses. With a keen eye for identifying opportunities and leveraging the power of video content, Alex has helped numerous companies develop custom strategies and execute them with remarkable success.

Today, we dive deep into the world of video content, exploring why it's a game-changer, how to overcome insecurities and the impact it can have on building personal brands and growing businesses.

Key Highlights:
- Strategy training and coaching, providing video editors

- Assistance provided: developing custom strategies, execution, training employees, hiring content teams

- Video editor service: recruiting agency supplying full-time video editors

- Importance of video content and its potential

Primary Topic: Getting Started with Video Content

- Starting from zero followers

- Video content consumption trends

- Attracting prospects and pivoting business through video

- Emphasizing the importance of taking initiative and getting started

- Persistence and improvement for success

- Success of top personal brands using video consistently

Primary Topic: Barriers to Creating Video Content

- Insecurities and fear of judgment

- Worries about negative comments and lack of valuable content

- Fear and insecurity as main barriers

Primary Topic:: Observing Trends and Innovating

- Evolution of video creation from square videos to short-form vertical videos

- Importance of staying informed about trends

- Trying new concepts and stepping outside comfort zone

- Testing and adapting content strategies

Primary Topic: Video Content Strategy

- Looking internally and identifying unique perspectives and values

- Considering target audience insights

- Establishing core content pillars

- Using different channels for distribution

- Creating high-quality content and developing workflows

- Building a content bank for consistent posting

Primary Topic: Video as a 24/7 Sales Rep

- Positioning video content as a sales representative

- Custom testimonial videos for selling products/services

- Providing value and demonstrating expertise on social media platforms

- Attracting potential customers and building trust

- Converting prospects through video content

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