Episode from the podcastProblem Solvers

Going From B2C to B2B: Why Poppin Transformed Itself

Released Monday, 5th February 2018
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What happens when you’re trying to sell to consumers, but your best customers are actually other businesses? Furniture-maker Poppin’s answer: It radically transformed itself to meet this new customer. That meant changing its brand voice, marketing, products, and supply chain. In this episode, we explore how and why it made the switch—and became the go-to furniture maker for Facebook, Snapchat, Google, Warby Parker, and others.

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Episode Details

Length
18m 26s
Explicit
No
Season
1
Episode
28
Episode Type
Full

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