Here is a summary of this week's episode where I give you some practical tips to make talking about money in your business, easier.

In my family, money was one of those subjects we didn’t discuss much.

In this episode of ProCatSitter Today, I discuss how emotional issues about money can sometimes cause us to lose sight of what we are in business for...to earn a living doing something we love.

So, how do we cut through the fear and self-doubt and bring the subject of money out in the open? How can we normalize these discussions?

When I first started my cat sitting business, many years ago, I knew I had a valuable service, but I still hated to talk about prices.

I was worried that people wouldn’t want to pay. As a result, I set my rates as low as I could.

This mistake was hard to overcome once my business got busy.

Stating what you’re service is worth and sticking to it consistently, does not make you look greedy or unreasonable.

There is research that shows that women are not as good at negotiating for themselves as they are for others.

This can be helpful if you have employees to advocate for. But, if you’re a sole proprietor, you might be at a disadvantage. But if you are a sole proprietor, you are at a disadvantage.

Here are some ways to overcome that disadvantage.