In this episode, Ash explains his journey into TikTok advertising and gives us some insight on why and how you should use this platform to grow your brand and expand your advertising strategy.

2:14 Creative ways for advertising and different approaches to build brands

6:03 Determining key metrics, language, and target audience by testing ads

8:12 Substituting focus groups with social media engagement testing

10:38 How to approach social media advertising on TikTok

15:06 How to make TikTok work for your brand

17:28 Outsource or make your own TikTok videos?

21:48 How much time and cost do TikTok videos require?

24:42 Where to find tactics for getting into TikTok advertising videos

27:03 Beginners need to publish and iterate to grow on TikTok

28:23 Metrics or Engagement, what to focus on?

30:06 Sales and data tracking

32:04 No one likes to be on camera

36:25 Five Minute Fix: AB testing for Amazon listings