Anthony shares how they have quickly grown a brand that has avid followers and a very quick rise in total revenues.  They focused on just one platform and one product and have used that focus to find healthy market share in a very competitive space.  Anthony shares some of the choices they made that he thinks made the biggest difference in their successful launch. 

Links Mentioned

Cyndi Thomason - Bookskeep.com

Robyn Johnson - Marketplaceblueprint.com

Anthony at Manmadebrand.com

01:00 How did four guys from finance start a DTC underwear company?

07:50 How did you set up roles with four partners to work well together?

10:45 How did they ensure that everyone had enough savings until the business could support payroll?

15:54 How have supply chain issues impacted your business?

21:00 What product research or focus group testing did you do before launching your product?

27:32 What are you doing for your customer journey to help build brand affinity and re-orders?

41:32 FMF: Forecasting for Q4