“I EXPLAIN TO CUSTOMERS HOW I WORK, AND THEY TRUST ME.”

Fernando Ledezma, Ledezma Concrete

This episode is out of my comfort zone – and refreshingly so.  Generally, I’m with high-flying entrepreneurs leading business that have raised tens of millions of dollars and are pursuing hockey stick growth.  Tia and Fernando Ledezma charmed me when they replaced a sidewalk at my house.  They reminded me of my great grandparents who came to the United States with a trade (tailors) and having to learn the language, assimilate, and make their own way.  Ledezma Concrete is a wonderful story of initiative, risk taking and hard work.