Ed Bartlam is a founder and Director of Underbelly and has built a massive presence at Edinburgh Festival Fringe and on London’s Southbank as well as producing on the West End and in Hong Kong. The company is known for its sense of adventure, healthy appetite for risk and incredible shows.Ed talks to us about following your gut instinct, fostering and investing in relationships and how he came to own a venue shaped like an upside-down purple cow.