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Product Launch for New Product Developers

Mark A Hart, NPDP

Product Launch for New Product Developers

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Product Launch for New Product Developers

Mark A Hart, NPDP

Product Launch for New Product Developers

Episodes
Product Launch for New Product Developers

Mark A Hart, NPDP

Product Launch for New Product Developers

Good podcast? Give it some love!
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Episodes of Product Launch for New Product Developers

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To evaluate when most of the product requirements are determined in a specific new product development (NPD) context, evaluate the domain according to the Cynefin framework.
According to PDMA's GlossaryIdea: The most embryonic form of a new product or service. It often consists of a high-level view of the envisioned solution needed to solve the problem identified by a person, team or firm.In product development c
Why do executives motivate individuals to take risks in new product development (NPD)? Taking risks is not the primary objective of NPD. The driver for taking risks is the expectation of asymmetric payoffs.The expectation of the value that res
This post was inspired by a Paul Sloane post titled "The Innovation Disconnect." Sloane notes that many leaders commit to "innovation" and collect ideas. He cites the lack of implementation. His post contains several suggestions.I prefer a dif
For a high profile demo, the features that should be the highest priorities are the items that provide the most value to the people that are in the audience. This post was inspired by a post at The Startup Toolkit titled "Deciding which featur
Agility is a quality that enables someone to accomplish the desirable. It is a relative assessment.
Documents that describe "customer requirements" and schedules that spur discussions about "product delay" are artifacts of most new product development processes. Instead of these proxies for success, focus on improving the skills of individual
This post was inspired by the following advice from a software test professional:"Don't let managers tell you when the software will be ready—you tell them when it is ready. Don't say it's ready when it isn't—offer options instead of unreacha
Is there an exception to the claim that "There is no silver bullet to New Product Development?" This post was inspired by a 12 November 2012 Strategy 2 Market post. The post asserts:"The truth is that there is no single solution. Instead, a w
The following post was inspired by a question on Quora. The primary question was "How do you successfully launch a product?" In addition, "What factors will help you take your product to the broadest audience?"Whenever I hear the phrase "launc
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