In this insightful episode of the Product Weekend Podcast, hosts Tojal and Brito engage with special guest Itamar Gilad, renowned author of 'Evidence Guided.' Itamar shares his transformative journey from an engineering background to a pioneering product management coach, advocating for an evidence-guided approach to product development.

Delving into the GIST framework, Itamar breaks down the essence of Goals, Ideas, Steps, and Tasks in crafting impactful products. The trio explore the significance of customer empathy, the challenges of adopting evidence-based practices in different organizational settings, and the thrilling potential of emerging product management trends.

Whether you're a junior PM or a senior Product Leader, this episode offers valuable insights into achieving product excellence through disciplined, evidence-guided methodologies.

Find more about Itamar and his latest book:

https://itamargilad.com/

https://evidenceguided.com/

Learn more about the Product Weekend:

⁠https://theproductweekend.com/⁠

Timestamps:

(0:00) Episode 13 - Itamar Gilad

(01:34) Itamar's introduction

(03:10) Low tolerance for BS

(05:12) Basis of the GIST Framework

(06:42) North Star Metric and Top Business Metric

(10:23) The Confidence-meter

(16:14) Testing ideas and MVPs

(21:15) Tasks and Product Backlog

(31:34) Moving from trusting opinions to evidence-guided

(35:11) Implementation of the GIST framework

(41:58) Implementing GIST in a startup vs corporate

(46:46) Itamar's future ventures

(47:48) Sprint questions

(51:18) Release Notes