Srinivas Rao is a bestselling author and the host and founder of The Unmistakable Creative Podcast where he has interviewed over 500 people in an effort to inspire and encourage his listeners to stand out by being unmistakable. He is also the creator of The Instigator Experience conference and self-published his book The Art of Being Unmistakable. Srini joins Charlie on the show to talk about all of that, as well as offer various other insights into his entrepreneurship journey.

Key Takeaways:

01:04 – How Srinivas got started doing what he does now.

03:56 – How Srinivas figured out how to balance building his business around his love for surfing and just wanting to do that.

07:28 – The need for creative entrepreneurs to have some kind of physical anchor that helps them to do their work.

08:54 – A hard lesson Srinivas had to learn in building his business after going through a rough period.

15:51 – The moment Srinivas realized he was on the wrong path and needed to do something different.

17:27 – Whether Srinivas views himself as a better writer or a better interviewer.

21:44 – Some lessons Srinivas learned when he started writing his first book.

32:28 – Finding a safe place to fail so that you can succeed at the same time.

35:07 – Moments in Srinivas’ career where he knew that was exactly what he wanted to be doing.

38:43 – Srinivas’ advice for how to stick with projects and not kill them too soon.

42:23 – The most unanticipated challenge Srinivas is currently facing.

43:20 – Unmistakable work is about connecting ideas and dots and putting things together in a way that only you could.

Mentioned in This Episode:

The Unmistakable Creative Podcast

Wall Street Journal

The Art of Being Unmistakable

BlogCastFM

The Skool of Life

The Instigator Experience

Penguin Portfolio

Uncertainty, Jonathan Fields

Podcast Movement

Huffington Post

Gawker

Nick Denton

Rupert Murdoch

Fox

The Compass

John Bramblitt

Tim Ferriss

Unmistakable CEO blog

Seth Godin

Brené Brown

Sid Savara

Search Engine Journal

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