The 5 Step Process To Optimize Your LinkedIn Profile And Attract Your Ideal Clients With Marcus Murphy From Digital MarketerLinks Mentioned:

Click here to download the podcast shownotesMarcus Murphy LinkedIn ProfileThe 10-Point LinkedIn Auditwww.GetMeToDone.comwww.Productiveinsights.comwww.PremiumProductivity.comwww.CallAshRoy.comwww.Youtube.com/ProductiveInsights

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Key Points and Insights

05:04 - Why it's important to have an empathetic approach to sales (and how LinkedIn helps)07:53 - How to use LinkedIn to develop a diagnostic approach to problem-solving11:27 - What makes LinkedIn different from other social media platforms13:24 - Quality vs Quantity when it comes to LinkedIn connections13:52 - "Conversation is the new lead" - Ryan Deiss17:20 - Specific aspects of your LinkedIn profile you should optimize first29:33 - Is it a good practice to use video to increase your LinkedIn content ranking?35:28 - How to use micro videos for content promotion37:31 - Wardrobe: What to wear when creating videos on LinkedIn40:21 - How to optimize the "experience section" on your LinkedIn profile42:25 -How to optimize the "skills and endorsement" section on the LinkedIn profile43:41 - How to get more endorsements on LinkedIn45:40 - What to do with the recommendation/ review section on your LinkedIn profile47:49 - Key Insights and Action Steps

TranscriptThe 5-Step Process To Optimize Your LinkedIn Profile With Marcus Murphy From Digital Marketer

Ash Roy: Hello and welcome to the productive insights podcast. This is your host, Ash Roy and the founder of productive insights.com. I'm delighted to have a special guest, Marcus Murphy, and he's somebody I've been very keen to have on for quite a while because he is here to change the conversation around sales by changing the sales conversation and specifically, we're going to be talking about LinkedIn and how to achieve and more authentic approach to sales around LinkedIn. Now, just to put a bit of context around this, there is a lot of negative hype around sales in general and probably for good reason because unfortunately sales has been associated with being pushy and slimy, but both Marcus and I feel that it doesn't have to be that way, that sales is about solving a problem and it's about being empathetic in today's world. Marcus and I failed. That. Being strategic, helpful and empathetic is what helps us to win as salespeople, and more importantly, it helps the customer to win. So, I'm delighted to welcome Marcus Murphy from digital marketer Dot Com. Welcome, Marcus.

Marcus Murphy: Hey, thank you so much for having me. Appreciate it.

Ash Roy: Oh, it's great to have you on the show, man. Let's start by talking about why it's important to have an empathetic approach to sales and how linked in helps us to achieve this in particular.

Marcus Murphy: First of all, this topic is fantastic. The reason why it's fantastic is because every single person, whether you admit that you're a salesperson or not, if you want a company out or you are right, because fundamentally you need to win new business. You need to get new clients, new customers. Um, so everybody needs to kind of hear this good news of being able to bring sales back into wha...