In this episode, we had the pleasure of hosting Rachel Reiter, founder of Hopscotch Branding Studio, a renowned expert in branding and design. Rachel shares her insights on how businesses can effectively harness the power of their brand to captivate their dream customers. And today, she’s going to share with us how branding is important in today’s business world.

She shares:

1. More about her background and how she got started in the business

2. Most common mistakes that business owners make in branding

3. Why is branding important

4. The three powerful ways the business can demonstrate their personalities through their branding

5. Her advice to new business owners on what they need to do to resonate their message with their branding

You can connect with Rachel Reiter here https://www.rachelreiter.com/On Instagram@rachelreiter_brandmentor

Check out The Creative Product Institute: https://www.creativeproductinstitute.com

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Check out Sarah's website: https://www.sarahjcross.com