No News, is the worst thing you can do to somebody. We are often caught up in the idea that we only want to relay an update if the news is good or if we have something new to give. What we don't realize is that time waiting in between makes folks come up with their own realities, often worse case scenarios that we spend more time trying to recover from. If you want to be World-Class with customers, your family and friends, give updates and give them often.... Despite the content of the news.

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