Lisa McCarthy is the brilliant Founding Partner and Chief Strategy Officer ofOut of the Box Technology. She has built a company with incredibly valuableservices for contractors. Her expertise and experiences with residentialservice companies (and many other industries) gives her insight shared by veryfew. A few highlights from our conversation:

• How and why Lisa started working directly with clients and entered the HVACand Plumbing industries
• The services Out of the Box Technology provides, and why they're important
• What contractors overlook in their financial systems, but shouldn't
• Good practices for avoiding fraud
• Sad tales of fraud we can learn from
• How to help your bookkeeper and accountant be better