Pricing Increase & Biz Strategies Update from Sandia Green Clean
Pricing Increase & Biz Strategies Update from Sandia Green Clean
Pricing Increase & Biz Strategies Update from Sandia Green Clean
Curious behind the pricing strategies of the industry’s most successful cleaning businesses?
Join Brandon Schoen and Brandon Condrey as they break down how small changes in price can affect your bottom line and why staying ahead of market trends is crucial - and exactly what they’re doing with their cleaning business right now.
Explore strategic pricing approaches tailored to the cleaning industry, considering factors such as customer perception, value proposition, and service consistency. Dive into the concept of standardized pricing models for improved forecasting, operational efficiency, and enhanced customer satisfaction.
Hear real stories of businesses that learned the hard way about raising prices too much, too quickly. Plus, get practical tips on how to set prices that keep customers happy while boosting profits.
Tune in now!
Highlights:
- (02:24) Importance of regular price increases and how inflation affects pricing over time.
- (03:55) Consequences of not raising prices regularly, including reduced profits and covering inflation costs personally.
- (05:05) Personal story of an initial price increase that led to losing 22% of their customers but standardizing future price increases.
- (07:51) Shift in strategy to more frequent, smaller price increases and better communication with customers.
- (08:16) Successful approach to communicating price increases, focusing on added value and improvements.
- (10:52) Results of recent price increases: minimal customer loss and significant improvements in revenue and profit margins.
- (12:21) Details of a successful price increase in April, leading to their best month in terms of revenue and profit.
- (14:46) Importance of regular price adjustments to keep up with market trends and costs.
- (18:22) The different pricing models: flat fee based on square footage vs. hourly pricing and their benefits for predictability and scaling.
- (19:37) Potential issues with hourly pricing and customer dissatisfaction.
Links/Resources Mentioned:
From The Podcast
Profit Cleaners: Grow Your Cleaning Company and Redefine Profit
Welcome to the Profit Cleaners Podcast, the only place where you can learn from the top 1% of cleaning business owners. Focused on redefining profit, each episode is designed to give you practical tips and advice so that you can grow your own business, whether you’re just getting started or have been in the industry for decades. Discover the most intelligent ways to make more profit per customer, increase customer retention, improve your work culture, and create sustainable systems that actually give you more time back. Roll up your sleeves and get to work with your hosts Brandon Schoen and Brandon Condrey, owners of one of the most successful cleaning businesses in the Southwest.Join Podchaser to...
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