You may have heard of the "buyer's journey" or "customer journey" before when marketers reference the stages and thought processes that influence each stage as your ideal client goes interacts with your brand—pre and post-sale. You might even think of it as somewhat of a sales funnel.

I like to refer to the buyer's journey as a trust funnel because, when you're selling services (rather than commodity products) it isn't about convincing them to buy your product, it's about building trust so you don't have to do any convincing at all!

Once you have your trust funnel in place, you'll easily be able to take your ideal clients on a journey from not having any idea who you are (aka total stranger) through getting to know you, falling in love with you, hiring you and then telling everybody about you and why you're amazing and why they should hire you too!

There are six components of this trust-building journey, and, in this episode, we're going to get to them all.