Designing and managing winning brand portfolios
Released Monday, 29th May 2017
Good episode? Give it some love!
Designing and managing winning brand portfolios
Designing and managing winning brand portfolios
Monday, 29th May 2017
Good episode? Give it some love!
Rate Episode
Rate
From The Podcast
Profiting from Proliferation Podcasts
The foremost challenge facing marketers today is "proliferation"—complexity brought on by the growing fragmentation of customer segments, the simultaneous demand for both high- and low-end products and services, the declining effectiveness of traditional media, and the sheer number of touchpoints that customers now demand. This collection of articles offers perspectives from McKinsey & Company's Marketing & Sales Practice on how companies must adapt their approach to marketing strategy, execution and organization to profit in a proliferating worldJoin Podchaser to...
- Rate podcasts and episodes
- Follow podcasts and creators
- Create podcast and episode lists
- & much more
Episode Tags
Do you host or manage this podcast?
Claim and edit this page to your liking.
,Claim and edit this page to your liking.
Unlock more with Podchaser Pro
- Audience Insights
- Contact Information
- Demographics
- Charts
- Sponsor History
- and More!
- Account
- Register
- Log In
- Find Friends
- Resources
- Help Center
- Blog
- API
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More
- © 2024 Podchaser, Inc.
- Privacy Policy
- Terms of Service
- Contact Us