The Dark Side of Programmatic Advertising
Released Tuesday, 8th September 2020
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The Dark Side of Programmatic Advertising
The Dark Side of Programmatic Advertising
Tuesday, 8th September 2020
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Joining me today is Neal Sinno, General Manager of US operations at GeoEdge. Today, the floodgates have burst wide open when it comes to bad ads- and we're here today to discuss the risks those bad ads pose and how publishers can stop the flow of bad ads onto their sites.
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Programm Addix
A podcast about Ad Ops and programmatic advertising. Each week, we dig into the magic and mysteries of the ad ops industry. As publishers are attempting to grow their piece of the digital advertising pie and make their ad dollars go further, they’re challenged with changing markets, technology, and user demands. With header bidding becoming a go-to ad selling tactic, shifts in media buying have brought ad quality, brand safety, and ad security issues to the forefront.Join Podchaser to...
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