Welcome to Project Brand Story!  This is episode 00, serving as an introduction to our vision for this podcast.  Meet Bonnie Cribbs and listen to his southern voice interview some of the best and hottest online brands on the Internet. Transcript:

You are listening to Project Brand Story. Episode, zero,

I remember the first time someone looked me in the eyes and said to me “Bonnie, Your Story Matters.” That was the first time I had heard those words, it was many years ago before the phrase became cliche and definitely at a time when I didn’t even realize that I had a story.  And IF I had a story, who in the world did it matter to?? But it’s like this…

You are unique.  You have greatness inside of you and you have a story that will set your business, your brand and the way you connect with people totally apart from everyone else.  You have a message, you have a story and you have prospects and customers who need to hear it it. When I worked in corporate America, I became REALLY good at telling the story of the brand I worked for.  Matter of fact, I helped craft their message and develop the story that grew them from 12 million to 28 million in sales.  I love sharing and edifying the stories of others. But when it came to creating my own brand story and my own personal story, I drew a blank.  What is my message?  What resonates with people?  What will connect with my prospects?  What message do my customers need to hear?  How can MY story help anyone?  What IS my story??

And here is where Project Brand Story comes in.  I struggled for YEARS, literally years…. looking for my message to share and the way to share it and the way to grow my business from it.  I could easily share the stories of other brands and promote their message, but I was at a loss when it came to crafting my own message….and making money from. I needed help and I got into panic mode. I was desperate to develop and understand how to deliver my story in a way that would draw prospects in and and have them buy from me. I became obsessed.  I became obsessed with studying and researching online brands and the way they share their story.  Not so I could mimic their story, but so I could understand how to develop my own unique voice and understand how to have a heartfelt brand that connected with my perfect prospect. Are you an entrepreneur who struggles with getting your message out to the masses, or even understanding what YOUR story is?  You see these incredible tools of social media and the online world, and you want to use them to help people while also making a living on your own terms, but you need to connect the pieces of your story in a powerful way that resonates with others.  If so, Project Brand Story is for you. Each Tuesday and Thursday you’ll get a new podcast episode where I’ll interview an online brand that has a powerful story and  that also shares it in a way that brings them prospects and customers.  You’ll not only hear their story, but the story behind the story and how they developed their brand.

And in the process, you’ll learn how to develop and share your message too.  You’ll learn from others who have climbed the same path that you’re climbing, you’ll learn from those who have a story others want to hear.  And you’ll discover that your story not only matters, but it also needs to be shared. Project Brand Story is here to help you craft your story and learn how to broadcast it out to the masses online.  The interviews will be from people who have an audience and know how to get in front of them with just the right message. I’m here to learn from these people in process and want to invite you into my conversations with them. If you’re excited about this new podcast series, please go to iTunes and give us a review.  Let’s get this resource out to as many people as we can, and your review helps in doing just that! I need your help in one more way too. Is there an online brand that you absolutely love?  Let me know who they are - I want to find out how they got YOU to love them so much and would love to see about getting them on Project Brand Story. Well that’s it… Your prospects need to hear your story, your Brand Story - and I want to help you make that happen. Thank you for listening to Project Brand Story!