Storytelling sits at the core of many of the greatest experiences of our lives, from the media we consume to the apps, websites and services we utilize. In this episode we talk with ProjectUX contributor Brianna Taeuber about the art of storytelling and the many layers through which it weaves into UX. Along with its benefits we discuss practical tips for harnessing the power of storytelling as well as a personal story from each of us.

Links:

• 6 storytelling principles to improve your UX
• 7 Examples of the Storytelling Potential of Great UX Design
• The fundamentals of storytelling in UX
• Millenials Are Screwed