In this week's episode of the PPAI PromoTalks podcast, Innovation: Why It’s Vital For A Thriving Business, special guests discuss the power innovation has to transform a business and disrupt an industry. Director of publications and editor at PPAI Tina Berres Filipski moderates this conversation with special guests, Vicki Ostrom, trend editor at SanMar Corporation and author of the new trends blog, Trendependent, and Jason Lucash, senior vice president marketing and innovation at HPG brands. 

In this forward-thinking 45-minute discussion, guests dive into how businesses can benefit from innovation, why innovation should be a priority and where inspiration can come from. Listeners will leave with actionable first steps to cultivate and encourage more innovation in their companies.