290 | The Pros and Cons of Using Your Personal Name for Your Product Business Name with Katie Hunt
290 | The Pros and Cons of Using Your Personal Name for Your Product Business Name with Katie Hunt
290 | The Pros and Cons of Using Your Personal Name for Your Product Business Name with Katie Hunt
Think back to when you started your business. Was choosing a name an easy or difficult task for you? I’m terrible at naming things—particularly my own projects, so this is something I labored over for too long.
In today’s episode I’m replying to a question from Tiffany, one of our community members who is struggling with naming her business. She’s unsure whether to name it after her personal name or create a unique business name. I’m going to run through some pros & cons of each, plus share 7 tips for naming your business if it is not your name.
This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.
If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.
If you’ve ever wanted to pick my brain or ask a question like this one, our LABS coaching program is the way to do it! Through our monthly group coaching calls and on-demand trainings, we’re helping you scale your business.
You can view full show notes and more at prooftoproduct.com/290
Mentioned in this Episode:
Emily McDowell of Em and Friends
Episode 100: Listeners help us celebrate episode 100!
Episode 101: Why I Rebranded to Proof to Product
Episode 102: Logistics of Our Rebrand with Katie Hunt, Proof to Product
From The Podcast
Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resourcesJoin Podchaser to...
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