This is the third of a three-part series about communicating in the digital age. The first was about using a communications audit to better understand your audiences. The second focused on how to communicate differently with different generations, and this one is about how to incorporate all that knowledge into your social media efforts.

Our guest for all three is Paul Koulogeorge, the VP of Marketing, Advertising, and Public Relations for the Goddard Systems (GSI), a franchisor with over 500 Goddard Schools across the country.

In this 10-minute episode, you’ll learn about:

• How social media has become the new Yellow Pages

• Whether or not every company or organization needs to have a social media presence

• How using social media the right way can make a significant difference in a marketing campaign