Having something worth saying in an email is important, but if no one opens it, it’s useless. What makes people opt to open – or delete an email? It’s the question we posted in this episode to Michelle Vroom of Vroom Communications.

Her subject lines get us in the gut every time we see them, so we had to have her on to discuss why they’re so crucial and how she became so adept at composing them. It’s no easy feat, so listen as she shares her tips.

Prove it!

Michelle shares how one of her emails, with a really compelling subject line, resulted in a significant new client for her firm.

About Michelle Vroom

With more than ten years of marketing and public relations experience with nonprofits, agencies, and corporations, Michelle Vroom now helps small business owners market themselves.

As the marketing strategist at Vroom Communications, she understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship-building to help clients grow their business.