If you haven’t heard the term “personas” thrown around, you might want to listen to this episode. Personas are what we’re developing today to really target very specific customer traits. Kerry Trueman, of Albert Communications and Anara Design, talks about the ins and outs of the development of personas.

This episode will shed light on:

1. What personas are and their importance 
2. How the development of a persona today differs from when we used to just “define our audience.” 
3. What a business needs to think about before they do a deep dive into the persona development.

Prove it!
Kerry will share an example of a company which discovered more than they imagined when developing their personas and how that led to additional success.