This is the third episode in a three-part series on Facebook ads.

Episode 107 was a basic overview of Facebook ads, Episode 108 focused on List Building with Facebook ads, and this episode deals with targeting using both Facebook and Instagram ads.

Our guest for all three episodes has been Angela Pointon of Hand Select Your Clients, a firm that works with business owners to generate leads, plan content, and create inbound marketing campaigns.

You’ll spend these ten minutes learning about:

The kind of people who use Facebook and how you can target them with Facebook ads

How ads on Facebook and Instagram differ and how to decide which platform is right for your company

How to know if the ads are worthwhile for your business

Prove it!

Angela will share her experiences with a company that tested both platforms and how they selected the one with the greater return on their investment.