The #PRposePodcast was created for you - a gift to the purpose-driven, modern day entrepreneur who is not only worthy of press coverage for your brand or business, but also deserving of understanding how publicity and media work together, especially now in this ever evolving, noisy and saturated media landscape. Listen in weekly as Nicole Myden, an almost twenty-year PR industry veteran, highly respected by both her industry and peers, talks with some of the most coveted journalists from all over the country giving you direct access to their valuable insights and recommended actionable steps on how to best go about pitching them for potential coverage for your brand or business. It's Nicole's belief that not one size fits all and just because a brand or business might not be in a place where they can afford a large PR agency or consultant does not mean they are not worthy of press. Nicole believes that individuals have various purposes in each lifetime and what people chose to do for work, is just one of them. You'll hear from inspiring and authentic purpose-driven community and business leaders living and breathing their various and personal purposes and missions daily, talking about the journey to find those passions and purposes that light their souls on fire. Tune in for real, vulnerable conversations, plus value-driven and action-oriented public relations pitching tactics you can apply immediately back into your business.