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The Future of Jobs Report: Where now for marketers?

The Future of Jobs Report: Where now for marketers?

Released Wednesday, 1st May 2024
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The Future of Jobs Report: Where now for marketers?

The Future of Jobs Report: Where now for marketers?

The Future of Jobs Report: Where now for marketers?

The Future of Jobs Report: Where now for marketers?

Wednesday, 1st May 2024
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Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. 

The World Economic Forum has published its Future of Jobs Report. 

They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence. 

This disruption is being further affected by economic crises, geopolitical instability and growing environmental pressures. 

The report is based on a unique survey of the world’s largest employers, relating to job trends and their own company directions from 2023-2027.

The report brings together the perspective of 803 companies collectively employing 11.3 million workers. 

This study gives us important insights into how we as marketers need to thinking about the future of our work. 

So, let’s dive in. 

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Public Sector Marketing Show

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views. She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. Find out more at https://publicsectormarketingpros.com/.

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