Welcome everyone to our HP Publishing Vision Podcast Series, sponsored by HP PageWide. These ten, industry-led discussions have brought together some of the greatest minds from across the globe to look at a series of topics addressing the publishing industry, covering areas such as emerging geographical superpowers, trends and developing market segments and education in print etc. Firstly, let me just reinforce and highlight HP has an entrepreneurial spirit at the core of our business. The company vision is to create technology that makes lives better for everyone, everywhere, and it's the vision that guides everything that we do. So essentially, it's true to the original inspiration that the founders had for our organization. And in short, the company mission is to keep reinventing. I think this Publishing 2020 Vision podcast series is very much adopting that forward-thinking philosophy. Secondly, I would like to give you a little bit of insight into HP, and our role within the publishing industry. We have been a leader in printing for the last 30 years, and for the 12 most recent years have been providing print-on-demand solutions for the publishing industry, where our page-wide industrial presses have printed over 230 billion book pages to date. So today, across a global print network of print service providers, HP technologies are actually doing the printing on demand for many of the top 20 global publishers, covering 18 different countries. And those are numbers that will continue to increase. This podcast series explores and discuss wide-ranging trends and dynamics that are driving change and transformation within the publishing industry. Undoubtedly, the impacts of 2020 / 21 in the global pandemic are going to be seen for some time to come. So, across the 10 different podcasts that we have lined up, we're bringing together some of the industry's most informed voices to look at what the future holds for the publishing industry. And obviously, the driving goal behind this series is to explore the positive changes and developments that can drive the publishing industry to 2022 and beyond. We're going to touch on audio, podcasting, merch media, print on demand and the various ways in which publishers content can be delivered in an ever-increasing variety of ways. Additionally, we also touch on concerns around environmental impact and the way publishers are demonstrating leadership, and managing their inventory with smaller print runs, niche print sectors and just alternative ways of thinking. These are the driving factors for today.“At Publishing Perspectives, we're noticing an interesting parallel in what's happening right now in the world of publishing. We know it's often said that under the pressure of a crisis, a leader is often not so much changed by the crisis but reveals the nature of what she or he can do in response to something, comes to light under the pressure of the moment. And in the parallel we're seeing, the publishing industry itself in so many international markets revealing points of strengths and weakness that we may not have seen otherwise, without the pressure of the pandemic”. Porter Anderson – Publishing Perspectives Link to Possibility City: https://www.digitalprinting.hp.com/us/en/indigo-printers/pwi-t250.html