Treat Your Podcast Like A Brand with Greg Wasserman
Treat Your Podcast Like A Brand with Greg Wasserman
Treat Your Podcast Like A Brand with Greg Wasserman
I recently had a super fun conversation with Greg Wasserman, the Head of Growth, Partnerships, and Community at Castmagic, an AI platform for content repurposing. Greg is a multifaceted podcast expert, having sold podcast advertising, run three podcast listening platforms before joining Castmagic. I know that I don’t normally talk to folks who don’t have podcasts themselves, but I felt that Greg could add a lot of value for you podcasters out there.
In our conversation, we discussed what it actually means to “grow” a podcast, what makes a podcast good, the importance of branding, and the ever-evolving role of AI in podcasting.
BAMBY MEDIA LINKS:
- Free Podcast Audit Service
- DIY Podcaster Program
- Bamby Media Services
- YouTube Channel
- WHERE TO FIND GREG:
- Greg’s Masterclass - “From Pocdaster to Profitable Brand”
- Try Castmagic
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From The Podcast
Pump Up Your Pod
Every entrepreneur by now has probably been told that having a podcast is great for business. But why is it so good? How do you actually grow your show and reach your target audience? There are a lot of questions and I'm here to answer them.I’ll be sharing tips, providing training, answering your questions down to the nitty-gritty stuff and generally supporting you to help you pump up your podcast and have fun doing it. When you do it right, your business, your personal brand and your reach is only ever going to expand. What’s not to love about that?Join Podchaser to...
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